Effective as of November 1, 2022.
“Service”), as well as through social media, our marketing activities, live events and other
Personal information we collect
Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:
- Contact data, such as your first and last name, salutation, email address, billing and mailing
addresses, and phone number.
- Demographic data, such as your city, state, country of residence, postal code, and age.
- Profile data, such as the wallet address and username or password used to establish an online account
on the Service, links to your profiles on social networks, and any other information that
you add to your account profile.
- Communications that we exchange with you, including when you contact us through the Service,
social media, or otherwise.
- Transactional data, such as blockchain transaction history and information relating to or needed to
complete your specific NFT purchases or sales on or through the Service.
- Marketing data, such as your preferences for receiving our marketing communications and details about
your engagement with them.
- User-generated content, such as profile pictures, photos, images, music, videos, comments, questions, messages, works of
authorship, and other content or information that you generate, transmit, or otherwise
make available on the Service, as well as associated metadata. Metadata includes
how, when, where and by whom a piece of content was collected and how that content has
been formatted or edited. Metadata also includes information that users can add or can
have added to their content, such as keywords,
geographical or location information, and other similar data.
- Financial data, such as your virtual currency or wallet accounts, stored value accounts, royalties,
fees, sales prices, sell-through data, and associated details.
otherwise disclosed at the time of collection.
Third-party sources. We may combine personal information we receive from you with personal information we obtain
from other sources, such as:
Public sources, such as government agencies, public records, social media platforms, public
blockchain(s), and other publicly available sources.
- Data providers, such as information services and data licensors that provide demographic and other
- NFT marketplaces, such as fractal, magic eden, opensea and rarible, that provide information that allow
us to collect, store, and display your NFTs through the Service.
- Our affiliate partners, such as our affiliate network provider and publishers, influencers, and promoters who
participate in our paid affiliate programs.
Marketing partners, such as joint marketing partners and event co-sponsors.
Third-party services, such as third-party services that you use to log into, or otherwise link to, your
Service account. This data may include your username, profile picture and other
information associated with your account on that third-party service that is made
available to us based on your account settings on that service.
Automatic data collection. We, our service providers, and our business partners may automatically log information
about you, your computer or mobile device, and your interaction over time with the Service,
our communications and other online services, such as:
- Device data, such as your computer’s or mobile device’s operating system type and version,
manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage,
device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers
used for advertising purposes), language settings, mobile device carrier, radio/network
information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state
or geographic area.
- Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the
website you visited before browsing to the Service, navigation paths between pages or
screens, information about your activity on a page or screen, access times and duration of
access, and whether you have opened our emails or clicked links within them.
- Location data when you authorize the Service to access your device’s location.
Cookies and similar technologies. Some of the automatic collection described above is facilitated by the following
- Cookies, which are small text files that websites store on user devices and that allow web
servers to record users’ web browsing activities and remember their submissions,
preferences, and login status as they navigate a site. Cookies used on our sites include
both “session cookies” that are deleted when a session ends, “persistent
cookies” that remain longer, “first party” cookies that we place and
“third party” cookies that our third-party business partners and service
- Local storage technologies, like HTML5 and Flash, that provide cookie-equivalent functionality but can store larger
amounts of data on your device outside of your browser in connection with specific
- Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or
email address was accessed or opened, or that certain content was viewed or clicked.
- Software development kits. An
SDK is third-party computer code that we may incorporate into our mobile applications
that may be used for a variety of purposes, including to provide us with analytics
regarding the use of our mobile applications, to integrate with social media, add features
or functionality to our app, or to facilitate online advertising.
Data about others. We may offer features that help users invite their friends or contacts to use the Service,
and we may collect contact details about these invitees so we can deliver their invitations.
Please do not refer someone to us or share their contact details with us unless you have
their permission to do so.
How we use your personal information
We may use your personal information for the following purposes or as otherwise described
at the time of collection:
Service delivery. We may use your personal information to:
- provide, operate and improve the Service and our business;
- establish and maintain your user profile on the Service;
- facilitate your invitations to friends who you want to invite to join the Service;
- enable security features of the Service and remembering devices from which you have
previously logged in;
- communicate with you about the Service, including by sending announcements, updates,
security alerts, and support and administrative messages;
- understand your needs and interests, and personalize your experience with the Service and
our communications; and
- provide support for the Service, and respond to your requests, questions and feedback.
Research and development. We may use your personal information for research and development purposes, including to
analyze and improve the Service and our business.
Marketing. We, and our service providers, may collect and use your personal information for direct
marketing communications. You may opt-out of our marketing communications as described in the Opt-out of marketing section below.
Compliance and protection. We may use your personal information to:
comply with applicable laws, lawful requests, and legal process, such as to respond to
subpoenas or requests from government authorities;
protect our, your or others’ rights, privacy, safety or property (including by
making and defending legal claims);
audit our internal processes for compliance with legal and contractual requirements or
our internal policies;
enforce the terms and conditions that govern the Service; and
prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical
or illegal activity, including cyberattacks and identity theft.
To personalize your experience. We may use your personal information to personalize certain features and content for you,
for example, we may use information about you to alert you to or share details about
specific digital assets that may be of interest to you.
With your consent. In some cases, we may specifically ask for your consent to collect, use or share your
personal information, such as when required by law.
To create anonymous, aggregated or de-identified data. We may create anonymous, aggregated or de-identified data from your personal information
and other individuals whose personal information we collect. We make personal information
into anonymous, aggregated or de-identified data by removing information that makes the data
identifiable to you. We may use this anonymous, aggregated or de-identified data and share
it with third parties for our lawful business purposes, including to analyze and improve the
Service and promote our business.
Cookies and similar technologies. In addition to the other uses included in this section, we may use the
Cookies and similar technologies described above for the following purposes:
- Technical operation. To allow the technical operation of the Service, such as by remembering your selections
and preferences as you navigate the site, and whether you are logged in when you visit
password protected areas of the Service.
- Analytics. To help us understand user activity on the Service, including which pages are most and
least visited and how visitors move around the Service, as well as user interactions with
our emails. For example, we use
Amplitude for this purpose. You can learn more about
Amplitude here: https://amplitude.com/privacy.
How we share your personal information
We may share your personal information with the following parties and as otherwise
Affiliates. Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this
Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as
hosting, information technology, customer support, email delivery, marketing, consumer
research and website analytics).
Marketplace partners. We may share your personal information with our third-party NFT marketplaces in order
to facilitate the display of NFTs on or through the Service, as well as the purchase and/or
sale of NFTs, such as through integrations with OpenSea, Rarible, and others.
Cryptocurrency or payment platforms. Any information collected necessary to process an NFT purchase (such as your wallet
address) is collected and processed directly by your chosen cryptocurrency or payment
platform. Please review the privacy policies for the relevant cryptocurrency or payment
platform to learn how they may use your payment information.
Linked third-party services. If you log into the Service with, or otherwise link your Service account to, another
third-party service, we may share your personal information with that third-party service.
and the settings associated with your account with the third-party service.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where
necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith
to be necessary or appropriate for the
compliance and protection purposes described above.
Business transferees. Acquirers and other relevant participants in business transactions (or negotiations
of or due diligence for such transactions) involving a corporate divestiture, merger,
consolidation, acquisition, reorganization, sale or other disposition of all or any portion
of the business or assets of, or equity interests in,
Company or our affiliates (including, in connection with a bankruptcy or similar proceedings).
Other users and the public. Your profile and other user-generated content (except for private messages) are visible to
other users of the Service and the public. For example, other users of the Service or the
public may have access to your information if you chose to make your profile or other
personal information available to them through the Service, such as when you provide
comments, reviews, survey responses, share NFTs, interact other users, or share other
content. This information can be seen, collected and used by others, including being cached,
copied, screen captured or stored elsewhere by others (e.g., search engines), and we are not
responsible for any such use of this information.
Access or update your information. If you have registered for an account with us through the Service, you may review and
update certain account information by logging into the account.
Opt-out of marketing communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe
instructions at the bottom of the email, or by
contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue
to receive service-related and other non-marketing emails.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the
online services that you visit. We currently do not respond to “Do Not Track” or
similar signals. To find out more about “Do Not Track,” please visit
Declining to provide information. We need to collect personal information to provide certain services. If you do not provide
the information we identify as required or mandatory, we may not be able to provide those
Linked third-party platforms. If you choose to connect to the Service through another third-party platform, you may be
able to use your settings in your account with that platform to limit the information we
receive from it. If you revoke our ability to access information from a third-party
platform, that choice will not apply to information that we have already received from that
Other sites and services
The Service may contain links to websites, mobile applications, and other online services
operated by third parties. In addition, our content may be integrated into web pages or
other online services that are not associated with us. These links and integrations are not
an endorsement of, or representation that we are affiliated with, any third party. We do not
control websites, mobile applications or online services operated by third parties, and we
are not responsible for their actions. We encourage you to read the privacy policies of the
other websites, mobile applications and online services you use.
We employ a number of technical, organizational and physical safeguards designed to protect
the personal information we collect. However, security risk is inherent in all internet and
information technologies and we cannot guarantee the security of your personal information.
International data transfer
We are headquartered in the United States and may use service providers that operate in
other countries. Your personal information may be transferred to the United States or other
locations where privacy laws may not be as protective as those in your state, province, or
The Service is not intended for use by anyone under 18 years of age. If you are a parent or
guardian of a child from whom you believe we have collected personal information in a manner
prohibited by law, please
contact us. If we learn that we have collected personal information through the Service from a child
without the consent of the child’s parent or guardian as required by law, we will
comply with applicable legal requirements to delete the information.
version (or as otherwise indicated at the time of posting). In all cases, your use of the
How to contact us
California privacy rights notice
This section describes how we collect, use, and share Personal Information of California
residents in our capacity as a “business” under the California Consumer Privacy
Act (“CCPA”) and their rights with respect to that Personal Information. For purposes of this
section, the term “Personal Information” has the meaning given in the CCPA but does not include information exempted from
the scope of the CCPA.
Your California privacy rights. California residents have the rights listed below under the CCPA. However,
these rights are not absolute, and in certain cases we may decline your request as
permitted by law. Note, however, that these rights extend only to information that is
maintained or controlled by Company as part of your NFT account or through your direct
interactions with us and will not apply to information that is maintained publicly or that
is otherwise outside of Company’s control, such as data maintained on public
- Information. You can request the following information about how we have collected and used your
Personal Information during the past 12 months:
- The categories of Personal Information that we have collected.
- The categories of sources from which we collected Personal Information.
- The business or commercial purpose for collecting and/or selling Personal Information.
- The categories of third parties with which we share Personal Information.
- The categories of Personal Information that we sold or disclosed for a business purpose.
- The categories of third parties to whom the Personal Information was sold or disclosed
for a business purpose.
- Access. You can request a copy of the Personal Information that we have collected about you
during the past 12 months.
- Deletion. You can ask us to delete the Personal Information that we have collected from you.
- Nondiscrimination. You are entitled to exercise the rights described above free from discrimination as
prohibited by the CCPA.
Exercising your right to information, access and deletion. You may submit requests to exercise your right to information, access or deletion by
opening a ticket in Discord at discord.gg/eluune], or via email to firstname.lastname@example.org.
We cannot process your request if you do not provide us with sufficient detail to allow us
to understand and respond to it.
We will need to verify your identity to process your information, access and deletion requests and reserve the right to confirm your California
residency. To verify your identity, we may require government identification, a declaration
under penalty of perjury or other information.
Your authorized agent may make a request on your behalf upon our verification of the
agent’s identity and our receipt of a copy of a valid power of attorney given to your
authorized agent pursuant to California Probate Code Sections 4000-4465. If you have not
provided your agent with such a power of attorney, you must provide your agent with written
and signed permission to exercise your CCPA rights on your behalf, provide the information
we request to verify your identity, and provide us with confirmation that you have given the
authorized agent permission to submit the request.
We do not sell your personal information. Based on our understanding of the term
“sell” under the CCPA, we do not “sell” your Personal Information
and have not sold it to third parties for a business or commercial purpose in the 12 months
Personal information that we collect, use and disclose. The chart below summarizes the Personal Information we collect by reference to the
categories of Personal Information specified in the CCPA (Cal. Civ. Code §1798.140),
and describes our practices currently and during the 12 months preceding the effective date
Information you voluntarily provide to us, such as in free-form webforms, may contain other
categories of personal information not described below. In addition to the disclosures described in the chart below, we disclose Personal
Information as described in the
How we share your personal information section above.